SEO in Coventry are of two types, the white hat SEO’s and the black hat SEO’s. The white hat SEO’s work to achieve a higher search engine rank without breaking any SEO guidelines. The black hat SEO’s, on the other hand, finds out weaknesses in the SEO algorithm and exploits those weak points to get a higher rank. This method does not follow the SEO rules. There are however different opinions about the nature of these two kinds of SEO’s, White SEO’s offer gradual but a steady and lasting growth, whereas the black hat SEO’s are quick and short lived. Visit http://blackwolfseo.co.uk/ to know more about SEO.